Posts Tagged ‘promotions’

Paul M. Banks a.k.a. The Sports Bank
During the past year, Chicago’s National Hockey League team has been on a tremendous promotional roll. They scored a public relations hat trick this past summer with the announcement of new broadcast partnerships, the NHL’s first ever fan convention and the announcement of Wrigley Field hosting the NHL’s Annual Outdoor Winter Classic. The new t-shirts reading “Don’t Toews (pronounced TAYVES) me Bro,” should also help win over a few more fans. The Hawks kept the marketing momentum rolling with their first ever Training Camp Festival at the United Center on Saturday. The all day event featured a Hawks practice session, the “Mad Dash to Madison” 5K Run/Walk/Skate, a 3-On-3 Street Hockey Tournament in the UC parking lot, live music, and an interactive games area. This area included, naturally every type of table hockey you could imagine. Here I spoke with Hawks die-hard Kathleen Kelly, 26 of Tinley Park. “It’s such a beautiful day, and it’s great that the Hawks provided all this great stuff here and fun things to do. And there’s the hockey going on inside of course too,” Kelly said. The hockey she referred to was the Hawks first practice of the season. The three intra-squad scrimmages, was what most of the thousands of people paid their $5 to see.

Hawks Coach Dennis Savard addressed the media. “There’s a buzz in Chicago, but there’s a buzz around the league too. They talk about the changes the Hawks have made and how their fans are coming back. The fans choose to come back because they see great things are going on here,” Savard told me. Later I would observe the interior of the Hawks locker room, where the slogan “EARN IT” is emblazoned above the tunnel to the ice. “We’re getting our fans back and we got to go out and earn their respect. We want ‘em here every night for the next decade, or two decades,” Savard stated.

The September 23rd Preseason game versus the Columbus Blue Jackets had just 200 tickets remaining as of Monday. There certainly is a buzz at the box office!

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Paul M. Banks a.k.a. The Sports Bank

On Tuesday night black and white come together as the Chicago White Sox will host “Chicago Blackhawks Night,” the signature event in the partnership between the Major League Baseball team and the Blackhawks of the NHL. I’ll be attending the festivities tomorrow night as the Sox fittingly take on the team (the Toronto Blue Jays) from the city where the Hockey Hall of Fame is. I’m sure I’ll have plenty of interesting post-game/event material to write about too. This night game, broadcasted on Comcast Sports Net, will feature special promotions before, during and after including: a pre-game party and parade for Blackhawks season ticket holders (more than a 1,000 of which purchased tickets to the game through a unique cross-promotion collaborated by both teams’ marketing departments) appearances by Blackhawks players and legends, a special outdoor television broadcast by White Sox announcers Ken Harrelson and Darrin Jackson from the Fan Deck above center field, and a rare mid-week post-game fireworks show.

The Hawks front office released this statement. “The Blackhawks are appreciative of the unique opportunity to showcase our product to White Sox fans,” said Jay Blunk, Blackhawks senior vice president of business operations. “The marriage of both brands creates a very unique template for cross promotion and marketing which we hope to maintain for years to come. The White Sox event and relationship is one more step in making the Chicago Blackhawks brand accessible 12 months a year.”

The Sox front office is excited too. “We are excited about Blackhawks Night at the ballpark,” said Brooks Boyer, White Sox vice president and chief marketing officer. “The Hawks and Sox are a perfect match in Chicago sports. With similar fan bases and visions, this partnership has been exceptionally successful in bringing two legendary Chicago sports brands together.”

I think I’ll have a wing-ding of a time! Get it? “wing-ding” like the hockey player position! Thanks I’ll be here all week.

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