Eric Smith, NBC5Chicago Street Team
On location at Binny’s Beverage Depot with Bianca Berger of TY KU-a premium Asian Wine and Spirits Company.
How did you become State Manager for TY KU?
Well, I have worked in the Adult Beverage Industry for over 7 years here in the Chicago area. About a year ago I was approached by representatives of the brand and then came on board to use my expertise to help launch the beverage in Illinois. It has been a lot of fun working for this new company and breaking it in this market. TY KU has given us the freedom and flexibility to try new things in order to build the brand.
What are the most popular types of TY KU in this market?
TY KU LIQUEUR is the most popular type selling in the Chicago area. It comes in a very uniquely shaped bottle with a bright green citrus tasting liquor inside-that people like. TY KU LIQUEUR is made up of super fruits found only in Asia-including a combination of mangosteen and gogi berri-natural ingredients packed high in antioxidants and vitamins.
How does the brand differentiate itself?
Currently, there is no clear leader in Asian Spirits in this market and this is where we’ve found our niche. In addition, we are bringing to market a healthier alternative to most adult beverages due to the natural super fruit ingredients. The TY KU LIQUEUR is packaged in a unique bottle that lights up at the bottom and this is another great selling point. And our TY KU SAKE is poised for huge growth with it’s unique flavor-offering the same health benefits as wine.
Does TY KU have a target demographic?
No not really. But we find that we are developing a customer base that is 21-30 looking to experience new flavors-willing to try something different. And it is very popular among women. (And this couldn’t be more true-new TY KU Fan-Alicia Tiffany stated, “Personally I liked the fruity sweet taste of the green one…the colors of the drink and the shape of the bottle really stood out.”)
What’s next for TY KU?
At the top of the year we introduced the new TY KU SOJU and have a major push behind this campaign. And we have just launched the TY KU NINJAGETAWAY Sweepstakes because even Ninjas need a vacation! We are offering TY KU fans a chance to win a kick a$$ vacation to Paradise Island, Bahamas or Cabo San Lucas, Mexico. The prize includes 4 days & 3 nights at the luxurious Riu Hotel & Resort, round trip airfare, spa treatments, water sports, beachwear, skincare products & much more! Enter daily to increase your chances of winning. Sweepstakes ends on April 30th, 2010