Renergizing Soul…KIA Presents The Soul Collective.

Eric Smith, NBC Chicago Street Team

Starting out as an invitation to a great party on Chicago’s hot music scene at the EnVent West Loop venue turned into an opportunity to take a closer look at the new KIA Soul vehicle and The Soul Collective.

The KIA Soul urban passenger vehicle was designed by Mike Torpey, who found inspiration for the vehicle while on assignment in Korea after watching a television show on wild boars. Believe it or not, the vehicle’s shape is derived from his sketch of a wild boar with a back pack, and as he states it is… “tough, rugged…with a cool stance and is ready to go places…”

The New KIA Soul

After having test-driven the vehicle it is all that and then some. KIA Soul is a cool urban vehicle perfect for city living. Its design is sleek, tight and compact with out being too small, rugged in posture-yet smooth around the bends. Definitely holding it’s own against other similar vehicles in it’s class like the Honday Civic, Scion xD and Sukuki SX4, this vehicle will surely stand out with many options for personalization and with the upcoming signature releases-Denim Soul, Ignition Soul, Light-Up Soul and more.

KIA Soul defines “a new way to roll” by partnering with Collective members Janelle Monae, Jonas and Francois, Jeff Stape, Jeffery Kalmikoff and Major Nelson. As stated by Katherine Cima, Manager of Sponsorships and Promotion for KMA, “Soul is a state of mind. The Soul Collective members have their own unique style and personality, they don’t roll the way the rest of us do. And as part of this campaign, these tastemakers are articulating how they roll, with KIA Soul-connecting with Gen Y at their passion points which are music, fashion design and art.”

Stating further, “The Soul Collective 10 city tour events are a fun place for people to come mingle, hear great music and test drive KIA Soul. Taking place over the course of three days and culminating on the last day in each market, a free concert only for those who take a test drive.” And she was right on point, I had the opportunity to see Chicago’s own Moneypenny

moneypenny

do her thing opening night, those in attendance were more than ready to mingle and I got tix to the closing ceremony with The Walkmen because I test drove the new KIA Soul!

For additional information and tour dates visit KIASoulCollective.com.

About these ads