Chicago's Naughtiest Party

Marcus Riley, NBC5 Street Team (video)

Over the past year or so, the folks at Facebook.com have made a couple of moves that have caused the social networking site to explode in popularity and threaten Myspace’s dominance, if not in numbers, then certainly in the all-important coolness factor.

Last year the site opened its doors to non-college students, which caused its subscriber base to swell, but another move has also created increased interest in Facebook. The site now allows outside developers to create applications to use on the site to interact with your friends. The applications range from music players to Celebrity Likeness to adding the ability to virtually kick or headbut someone, or to send them a drink.

One of the most popular applications is Naughty Gifts. The developers claim that about 5 million people have added this application which allows you to send virtual risque gifts like blow-up dolls or a pair of FMBs (boots). The naughtier the gifts you send, the higher you rise in the ranks of naughtiness — from a prude to a wannabe, swinger, hustler and finally, a legend.

If you’re not on Facebook, you’re probably scratching your head and wondering what all the fuss is about. And I’m not nuts about the whole application craze either. But here’s where it gets kind of cool.

Going.com is taking this particular Facebook application offline and throwing a Naughty Gifts party at Reserve Nightclub on Friday. Makes sense that it’s held in conjunction with Halloween. Last year comedian Bill Maher famously said that “women must admit that Halloween is just an excuse to dress like whores,” so as you can imagine, things will be getting a little naughty. Log on to Going.com for more details on the party, click here to view some pretty naughty Halloween pics from Level Nightclub last year, and check out my podcast interview with Going.com’s CEO below. And for God’s sakes ladies put some clothes on! Or not.

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