The Definition and Story of Scoop.

Micaeh Johnson, NBC5 Street Team (Video)

A definition of Scoop – the comedic, deceptive, melodramatic movie Scoop with Woody Allen, Scarlett Johansson and Hugh Jackman. Then there is of course gossip with exciting and developing stories – love that. And for you sports fanatics and writers, there is Scoop Jackson – do your research. But for me and the world of fashonistas, there is Scoop NYC – the self described “Ultimate Closet.” This past week, I got all dressed up to go to the 10,000 square foot closet down from the 6 corners in Wicker Park. New to Chicago and borrowed from New York is the men’s, women’s and kids name brand, designer, apparel shop. The occasion was a Grey Goose sponsored men’s event with special discounts for the fellas, martinis for all and the best place in the city on a Wednesday night for some serious people and trend watching and a few celebrities like former Chicago Bear and current metrosexual, Jerry Azumah, spotted at the checkout. So what’s to the 10,000 square foot closet besides its massive showroom posing as a boutique? First there are the brands: Jimmy Choo and Kors shoes, Prada apparel and footwear, Citizens for Humanity, Zoe Tees, Marc Jacobs Handbags, M Missoni, Helmut Lang and of course the Scoop Brand to name a few. Next up, the aesthetics: floor to ceiling front windows, sterile white walls contrasting with your reflection in the numerous mirrors, a 6 foot 6 inch security guard, dressed to kill help and oversized ottomans for chilling out, where I spent the majority of the evening…gossiping and ‘window shopping.’ Finally, the experience: very simply put, it was great. The store paired up with a cheerful staff, a pure vodka, tasty hor d’oeuvres like chopped peanut chicken layered over cucumber squares and a colorful scene made my time at Scoop NYC well worth it. I plan on coming back when my pocketbook is P-H-A-T in search of a hot and unique find for that must attend summer event where everyone is sure to be. So thanks Big Apple for sharing the Scoop, we’ll be sure to pass the word.

Scoop NYC
1702 North Milwaukee Avenue
Chicago, IL 60686
(773) 227-9930
www.scoopnyc.com

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